We’re an independent editorial team. Our job is to make smart affiliate picks easier to trust — not to run our own physical lab. Here’s exactly how we decide what gets featured on this site.
What we do
For every brand or product we feature, we check:
- Third-party lab testing. Does the brand publish Certificates of Analysis (COA) from independent labs? Purity, potency, heavy-metal and contaminant screening results.
- Ingredient form specificity. Not all magnesium is the same. Not all ashwagandha is clinical-grade. We look for the specific forms research supports (e.g. magnesium glycinate over oxide, KSM-66 ashwagandha over generic root powder).
- Clinical doses. A trendy ingredient at a sub-clinical dose is marketing. We prefer labels that hit the doses used in published studies.
- Label transparency. Proprietary blends that hide individual ingredient amounts are a red flag. We favor full-disclosure labels.
- Consistent customer feedback. Reviews across multiple sources over time, not a single spike of new 5-star ratings.
What we don’t do
We don’t run our own physical lab tests. We don’t claim to have personally tried every product we list. We’re an editorial team based outside the US, and the honest position for an affiliate review site is to be transparent about that rather than pretend otherwise.
When a brand doesn’t meet our criteria, it doesn’t make the list — even when the commission is attractive. That’s the whole point of curation.
How we handle conflicts of interest
Yes, we earn a commission when you purchase through our links. That’s our business model and we’re upfront about it on every page. What we don’t do is let commission rate decide rankings. Brands with higher payouts aren’t weighted higher. Brands that pay nothing (or that we find via research but can’t directly affiliate) are still mentioned when they deserve to be.
How to flag a mistake
If you spot something we got wrong — an outdated dose, a bad ingredient form, a brand that no longer meets its COA commitments — we want to hear. Email us and we’ll update. Editorial transparency is only real if the corrections happen.